The hockey goalkeeping market ...

Hockey in recently years has seen a massive increase in speed mainly due to technological advancements in pitch and stick manufacturing. Balls speeds can reach excess of 100mph. To complicate things add in deflections, bobbles and the un-natural art at throwing your body at a hard plastic ball....tricky stuff!

OBO own a 60% share of the goalkeeping protection market.

A few interesting OBO facts and figures...

• OBO sell in 61 countries through established hockey channels!
• In the 2004 Athens Olympics: 77% of goalkeepers wore OBO kit!
• As a company only 1 person has ever left OBO, and this was due to ill health!

The hockey goalkeeping training market (uk)...

As OBO have the majority market share on the protection market it seemed to me like good option was to tackle the training market. OBO sell the protection equipment for hockey goalkeepers.This range of products have been designed to provide the link between protection and performance ...training!

Based on these theories I proposed the creation / brand extension of OBO training, accustomed with the following brief.

the brief...

A snap shot of the OBO product range...no shortage of color!